duPont REGISTRY was ranked by high net worth consumers as the most=20
prestigious real estate company in the 2007 Luxury Brand Status Index =
(LBSI)=20
survey. duPont REGISTRY ranked high mostly because of their unique and =
exclusive=20
properties as well as being a company that is used by people that are =
admired=20
and respected. In addition, duPont REGISTRY is a company that consumers =
are most=20
likely to recommend to people they care about.
As one proponent of the brand states: =E2=80=9CIf you want to view =
the best homes,=20
duPont lists the best.=E2=80=9D
In total 16 real estate companies were rated in the survey including =
Century=20
21 Fine Homes and Estates, Christie=E2=80=99s Great Estates, Luxury =
Portfolio,=20
Luxuryrealestate.com, RE/MAX, Realtor.com, Sotheby=E2=80=99s =
International Realty and=20
others.
The survey was conducted by the independent New York-based Luxury =
Institute.=20
(LuxuryInstitute.com) A national sample of 1500 America consumers with =
an=20
average income of $329,000 a year and an average net worth of $3.4 =
million were=20
surveyed online. Survey results are weighted to match demographic and =
net worth=20
profiles of the same audience according to the latest Survey of Consumer =
Finances from the Federal Reserve.
=E2=80=9CThe Internet has dramatically transformed the luxury =
real-estate industry=20
and the real-estate downturn will only accelerate that trend,=E2=80=9D =
said Milton=20
Pedraza, CEO of the Luxury Institute. =E2=80=9CToday highly educated and =
tech-savvy=20
wealthy consumers are looking for real-estate solutions, not just =
brokers. The=20
luxury real-estate aggregators, networks and marketplaces that allow =
consumers=20
to find the right properties, and the right providers, all on one site, =
dominate=20
the luxury real-estate landscape. To wealthy consumers embarking on a =
home=20
purchase, or sale, aggregator brands are as important, and better rated =
that=20
brokerage brands. If you are a broker, you need to factor that into what =
flags=20
you choose to fly. As the =E2=80=98voice of the high net-worth =
consumer=E2=80=99 the Luxury=20
Institute ensures that its surveys are impartial, objective and =
independent, for=20
the benefit of wealthy consumers and their trusted luxury =
providers=E2=80=9D
The Luxury Institute is the uniquely independent and impartial =
ratings,=20
reviews and research institution that is the trusted and respected voice =
of the=20
high net-worth consumer. The institute provides a portfolio of =
proprietary=20
publications and research that guides and educates high net-worth =
individuals=20
and the companies that cater to them on leading edge trends, high =
net-worth=20
consumer rankings and ratings of luxury brands, and best practices. The =
Luxury=20
Institute also operates the Luxury Board (http://www.luxuryboard.com/), =
the world=E2=80=99s=20
first global, membership-based online community for luxury goods and =
services=20
executives, professionals and entrepreneurs. To reach the Luxury =
Institute,=20
please call 646-792-2669 or go to http://www.luxuryinstitute.com/<=
/A>.